From clamshells to snap bars and kraft boxes — choosing the right packaging for your wax melt business.
Your packaging is the first thing a customer sees — it communicates your brand values, protects your product and influences purchasing decisions. This guide covers all the main wax melt packaging formats used by UK makers.
Clamshells are hinged plastic trays that snap shut, typically divided into 6 or 8 sections. They're the most recognisable wax melt packaging format and a great choice for beginners and professionals alike.
Snap bars are bar-shaped wax melts scored into sections, similar to a chocolate bar. Poured in rectangular silicone moulds, they're satisfying to snap and easy to portion. They're increasingly popular on Etsy and at craft fairs because they look impressive and are easy to brand.
Using decorative silicone moulds, you can create melts in any shape — hearts, flowers, shells, animals, letters and more. Shaped melts are particularly popular for seasonal ranges (Christmas, Valentine's Day) and gift sets. They photograph beautifully for social media.
💡 Tip: Harder waxes (paraffin blends) hold fine mould detail better than soft soy wax. If you want crisp shaped melts, consider a paraffin or coconut-paraffin blend.
Pre-portioned wax melt cups in small aluminium or clear plastic pots are growing in popularity as a hygienic, easy-to-use alternative to clamshells. They're particularly good for selling premium single-use melts or trial-size products.
Whatever format you choose, outer packaging elevates your product from homemade to professional. Options include:
Remember that your outer packaging must include your CLP label information. If using a box sleeve, ensure hazard symbols and statements are visible and legible at a minimum size of 1cm² per symbol.